Marketing Communication (MARCOM) Course focusses on Communication today which has evolved from a back room activity to front line strategy, with increasing focus on the customer, who is more informed than ever before, communicators are challenged to stay in step, if not ahead of the information flow.
There is a need to develop strong sales and advertising messages that will connect with your customers instantly and effectively highlight product’s quality and brand`s differentiation from others.
Marketing communication (MarCom) is a fundamental and complex part of a company’s marketing efforts. Loosely defined, MarCom can be described as all the messages and media you deploy to communicate with the market for marketing your products / services.
Originally marketing was focused around the 4P's (product, price, place and promotion) which narrowed companies perspectives to concentrate on their internal concepts. Integrated marketing communications (IMC) is an expansion of modern and traditional marketing strategies, to optimise the communication of a consistent message conveying the company's brands to stakeholders.
Successful marketing communication relies on a combination of tools called the “promotional mix”. These tools include: Advertising, Public relations, Sales promotion, Direct marketing, Personal selling, and are used to describe the set of tools that a business can use to communicate effectively the benefits of your products or services to its customers.