Digital Marketing is term used for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach, engage, influence and convert leads into customers.
The key objective of Digital Marketing is to promote brands, build presence and increase sales through various digital marketing channels / methods.
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google Search, Social Media, Email, and their websites to connect with their current and prospective customers.
Marketing has always been about connecting with your prospect customers in the right place and at the right time. Today, that means that you need to meet them where they are already spending time that is on the internet.
Unlike most offline marketing efforts, Digital Marketing allows marketers to see accurate results in real time. If you’ve ever put an Ad in a newspaper, it is difficult to estimate how many people actually flipped to that page and paid attention to your Advertisement.
The process to reach the targeted customers is similar to regular offline marketing the process includes Planning – Creating Strategies, Connecting more customers using online methods through increasing visibility. Engaging with prospect to Increase customer loyalty, sales and advocacy, Actioning to the customers request to get more interaction with your audience, thereby Converting the prospect to sales closure.
The Certificate Course in Digital Marketing covers all the majorly used mediums to connect with people to generate business.